About Us

About I THE LABEL

Our Philosophy

Founded on the belief that style begins with self, I THE LABEL celebrates individuality, confidence, and authenticity.

Our name expresses our philosophy — “I THE LABEL. I am my own label.”

We believe every person defines their own identity. Fashion isn’t about following trends — it’s about expressing who you are, unapologetically and uniquely.

Each collection is designed to empower self-expression and inspire confidence in your everyday style.

Behind I The Label

We proudly operate as an independent brand, developing every design, campaign, and product exclusively under the I THE LABEL identity.

Our creative team and production partners work closely to ensure quality, originality, and integrity in every detail.

All product designs, photography, and creative content are original works owned by I THE LABEL.

What We Offer

From bold statement heels to street-inspired everyday fashion, our collections fuse runway energy with wearable style.

We bring the latest trends directly to you — fresh drops weekly, curated with love and an eye for detail.

Our goal is to make high-fashion-inspired looks accessible, empowering you to define your own label.

Our Promise

We are committed to:
• Transparent communication and genuine customer care
• Secure checkout and fast shipping 
• Quality craftsmanship in every piece we create

Business Information

I THE LABEL | Independent Fashion Brand Based in Australia
ABN: 29242788048
Address: 22B Pollard St, Perth, Western Australia, Australia
*Please note: this is a business mailing address only. Returns cannot be processed at this address. All returns must be arranged through our Return Centre at https://ithelabel.returnscenter.com.
Email: care@ithelabel.com
Website: https://ithelabel.com

All customer service, fulfilment, and creative operations are managed directly by the I THE LABEL team in Australia.

Declaration 

I THE LABEL is an independent fashion brand based in Australia.
We design, create, and sell our own original collections. We do not sell, distribute, or represent any other brands, and none of our products carry another company’s logos or labels.

I THE LABEL is not affiliated with, sponsored by, or connected to any other brand, label, or company.