About Us

*Declaration: At I THE LABEL, we do NOT sell any other designer brand products. All our products do NOT carry any other designer brand logo or/and label.

Founded on the belief that style begins with self, I THE LABEL celebrates individuality, confidence, and authenticity. Our name expresses our philosophy — “I THE LABEL. I am my own label.”

We believe every person defines their own identity. Fashion is not about following trends but expressing who you are — unapologetically and uniquely. Each collection is designed to empower self-expression, encouraging you to wear confidence as your signature.

I THE LABEL is an independent fashion brand with its own creative team, design direction, and production partners. Our collections, visuals, and branding are developed exclusively under the I THE LABEL identity. We are not affiliated with, sponsored by, or connected to any other label, brand or company.

All product designs, campaign imagery, and creative content on this website are original works owned by I THE LABEL and are protected under applicable intellectual property laws.

Since our inception, we have remained true to our purpose — inspiring individuality and confidence through fashion that speaks for itself.

I THE LABEL - high fashion online store in-line with the trend. We are a women fashion brand aimed at bringing killer, affordable style to trend breakers and setters like you. We bring the runway to your world and mix the street fashion to your everyday outfit. 

We get our inspirations from Street Fashion, bloggers and celebrity styles and life at large, basically what’s hot and what’s now!! Everything we offer is made with love and passion, and we truly hope you'll adore it.

Our goal is to provide you the most affordable and fashionable styles with the highest of quality along with the most personalised customer experience available online. We are continuing to search the latest styles in the ever changing fashion industry and strive to bring you the hottest runway pieces each season updates of over 100 styles dropping weekly.

We offer a wide collection of the most desirable and coveted women’s high street fashion and runway style shoes, high heels, boots, sneakers, bags, purse, dresses, leather, denim and statement jewellery pieces including rings, necklaces, body jewellery, bracelets and anklets.

We are constantly on the lookout for each season’s masterpieces so that we can provide our customers with the most up to date fashion and styles. Unique styles and big heels are typically what we are on the constant search for. 

We want our customers to get the most out of their purchase, our WEAR IT WITH and SHOP INSTAGRAM offer ideas on how to mix and match different styles of clothes, shoes, bags and accessories.