Privacy Policy

Effective Date: 05th Nov 2025
Last Updated: 05th Nov 2025

I THE LABEL (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or make a purchase from https://ithelabel.com (“Site”).

By using our Site or providing us with your information, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect information to provide you with a secure and personalized shopping experience.

a. Personal Information
When you make a purchase or attempt to make a purchase, we collect:
• Name
• Billing and shipping addresses
• Payment details (processed securely via Shopify Payments, PayPal, or other gateways)
• Email address and phone number
• Order history and preferences

b. Device & Browsing Information
When you visit our Site, we automatically collect:
• IP address and browser type
• Device type and operating system
• Time zone, cookies, and browsing patterns
• Pages or products viewed and referring websites

We refer to this collectively as Device Information.

c. Cookies & Tracking Technologies
We use cookies and similar technologies (e.g., pixels, tags, web beacons) to:
• Enable essential site functions (cart, checkout, login)
• Improve site performance and user experience
• Analyze traffic and marketing effectiveness

You can disable cookies in your browser settings, but some features may not function properly.

2. How We Use Your Information

We use your information to:
• Process and fulfill your orders
• Communicate with you about your purchase, returns, and updates
• Provide customer service and support
• Screen transactions for potential risk or fraud
• Improve our website, services, and marketing performance
• Send product updates or promotional offers (only with your consent)

3. How We Share Your Information

We share your information only as necessary to operate our business and comply with law.
• Shopify: Our store is hosted on Shopify Inc., which provides the e-commerce platform and processes your payment data securely. Read Shopify’s Privacy Policy.
• Service Providers: We may share information with delivery partners (e.g., DHL, UPS), analytics tools (e.g., Google Analytics), and marketing platforms (e.g., Klaviyo or Attentive) strictly to help us fulfill orders, analyze performance, or communicate with you.
• Legal Requirements: We may disclose information if required by law, subpoena, or government request.

We do not sell, rent, or trade your personal information for any commercial purpose.

4. Behavioural & Targeted Advertising

We may use data analytics and cookies to show you relevant ads based on your browsing behaviour.
You can opt out of targeted advertising at any time using your Google or Facebook account settings.

5. SMS Marketing & Communication Consent

By opting into SMS notifications at checkout or through pop-ups, you consent to receive text messages (e.g., order updates, promotions, abandoned cart reminders).
• Message frequency varies.
• Message and data rates may apply.
• You may opt out at any time by replying STOP or following the unsubscribe link.
• We do not share your SMS consent with third parties except those who assist in message delivery (e.g., phone carriers, platform providers).

We will never sell or misuse your SMS or contact data.

6. Do Not Track

Our Site does not alter its data collection practices when a browser sends a Do Not Track signal.

7. Your Rights

Depending on your location (Australia, EU/EEA, UK, US), you may have the right to:
• Access and request a copy of your personal data
• Request correction or deletion of your data
• Withdraw consent for marketing communications
• Request data portability (where applicable)

To exercise your rights, please contact us at care@ithelabel.com.

If you are located in Australia, you also have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC): www.oaic.gov.au

8. Data Retention

We retain your information only for as long as necessary to:
• Complete your transaction or service request
• Comply with legal and tax obligations
• Or until you request deletion

When no longer needed, your information is securely deleted or anonymized.

9. Security

We use Secure Socket Layer (SSL) encryption, firewalls, and other industry-standard security measures to protect your data.
However, no internet-based system is completely secure, and we cannot guarantee absolute protection.

10. International Data Transfers

Your information may be transferred to and processed by partners or service providers located outside of your country, including the United States, Canada, and Hong Kong.
We ensure these parties maintain adequate data protection standards consistent with applicable law.

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons.
The latest version will always be available on this page with the “Last Updated” date noted above.

12. Contact Us

If you have questions, concerns, or complaints about our privacy practices, please contact us at:

I THE LABEL
Email: care@ithelabel.com
Address: 28 Delhi St, Western Australia, Australia
*Please note: this is a business mailing address only. Returns cannot be processed at this address. All returns must be arranged through our Return Centre at https://ithelabel.returnscenter.com .